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INDY NEWS

What’s new, important and noteworthy in relation to the indy agency scene

Media spending & COVID-19

Media spending & COVID-19

Buying & selling in year of upheaval. Interested in the impact at agencies? Listen to the podcast with The IMAA’s Dominic Pearman and Nine’s Michael Stephenson about the insights into how the media and ad sectors are dealing with sector…
WELCOMING NINE NEW MEMBERS

WELCOMING NINE NEW MEMBERS

The Independent Media Agencies of Australia (IMAA), the new, national, not for profit industry association for the independent media agency industry, has welcomed nine new members. The new members are: Alchemy One, Indago Digital, Leonards Advertising, The Media Precinct, Mentor…
OUR ALLIANCE WITH THENETWORKONE

OUR ALLIANCE WITH THENETWORKONE

Independent Media Agencies of Australia (IMAA) today announced an alliance with thenetworkone, the world’s largest independent agency network, that provides its members with a range of benefits and access to events. Established in 2006, thenetworkone is the world’s largest network…
‘AWKWARD’: INDIE MEDIA AGENCIES BLOCKED

‘AWKWARD’: INDIE MEDIA AGENCIES BLOCKED

‘Awkward’: Indie media agencies blocked by trade insurance groups – not ‘in this together’. Key points: The independent media agency sector may be one of the hardest hit in the coronavirus pandemic Trade credit insurance is a (substantial) cost of…
AN ALTERNATIVE TO JOB CUTS

AN ALTERNATIVE TO JOB CUTS

A month of lockdown has passed, and business owners will soon be getting their April P&Ls which means now is an appropriate time to remind ourselves what makes a great business. I say now is timely as the April figures…
SMALL AGENCIES ARE A SAFER BET

SMALL AGENCIES ARE A SAFER BET

You don’t have to read this Psychology Today article to recognise the unfortunately ubiquitous human tendency of self-sabotage. We don’t take meaningful action toward the attainment of our loftier goals because we’ve already convinced ourselves that it’s too difficult. Impossible…