Media spending & COVID-19

Buying & selling in year of upheaval. Interested in the impact at agencies?

Listen to the podcast with The IMAA’s Dominic Pearman and Nine’s Michael Stephenson about the insights into how the media and ad sectors are dealing with sector shut-downs and reduced media spends. Joining a special Mediaweek podcast are the Independent Media Agencies of Australia (IMAA) co-founder, and MD and founder of Pearman Media, Dominic Pearman plus Nine‘s chief sales officer Michael Stephenson. Read more here.

WELCOMING NINE NEW MEMBERS

The Independent Media Agencies of Australia (IMAA), the new, national, not for profit industry association for the independent media agency industry, has welcomed nine new members.

The new members are: Alchemy One, Indago Digital, Leonards Advertising, The Media Precinct, Mentor Marketing, Next & Co, Oddfish Media, Pivotus and Valore Media.

Members receive a range of benefits including a formalised network of industry leaders, a code of conduct, staff training, pitch support, IMAA certification and membership of the world’s largest independent agency network, thenetworkone.

“The IMAA now has members across Australia, as the independent media agency sector continues to thrive. We’ve already been able to offer our members some great benefits, including our series of COVID-19 webinars with experts and the media, and we have some exciting plans ahead. We would like to welcome our newest members and look forward to their input,” the IMAA Leadership Team said.

Alchemy One Managing Director, Joel Trethowan, said: “Joining the IMAA is such an exciting opportunity. The service, passion and dedication independent agencies provide is our collective competitive advantage to the holding groups and our work and client testimonials are a testament to that.

“The IMAA presents an incredible platform and network to drive and empower independent agencies in Australia, helping raise the voice about the difference and benefit in working with an independent agency. We believe and continue to see that independents are the future of the industry as more than ever clients are looking for passionate individuals they can work with end-to-end, who they can trust and connect with in the way of a partner, not a vendor.”

Indago Digital Managing Director, Gary Nissim, said: “Independent agencies are continuing to provide better service, results and value for money than the agency groups. Banding together with likeminded people will allow us to better educate the market and ensure more clients receive the benefits or using a smaller, typically owner-managed agency.”  

Leonards Advertising CEO, Kate Faithorn, said: “Never has the time been better and the urgency as great for an association of independent media agencies in Australia. By banding together through the IMAA, indies are able to have a collective voice, shared intelligence and maintain a vital position in servicing Australian businesses in an age of multinational holding companies and dramatic media ownership changes.”

Mentor Marketing Director, Amanda Reid, said: “‘Like attracts like’ and the IMAA does exactly that; provides an exciting opportunity for likeminded agencies to come together, support each other and work collaboratively. Whether it be our sheer passion for media, our core beliefs in the benefits associated with being independent or our industry experience, the IMAA represents these shared strengths.”

Next & Co Head of Strategy, Nick Grinberg, said: “We wanted to connect ourselves with like-minded agencies all striving to make a mark as indies.  We are very excited and believe there is huge potential in this network”.

Pivotus CEO, Michael Petersen, said: “I applied to join the IMAA because being an independently owned and operated digital ad agency comes with a few negatives alongside the many positives. One negative is that unless we’re well networked in the industry and avid learners, we’re destined to repeat the mistakes of those that have been where we’re planning to go. I see the IMAA as an opportunity for us to connect with those with ‘been there, done that’ experience. It’s an opportunity to smooth the road ahead for myself, our team and our clients.”

The IMAA’s purpose is to:

  • Promote the benefits of working with independent media agencies, including the benefit of working directly with the owners of these agencies and their staff;
  • Build further respect for independent media agencies by promoting the experience, care and flexibility that they provide;
  • Educate advertisers about the value independent media agencies can bring to their business;
  • Promote collaboration between independent media agencies as a forum to share knowledge;
  • Create a verified platform for reputable and established independent media agencies;
  • Build the Australian economy through supporting 100% Australian owned independent media agencies, meaning that money stays in Australia.


For further information contact:
Rochelle Burbury
Third Avenue Consulting
0408 774 577
rochelle@thirdavenue.com.au 

OUR ALLIANCE WITH THENETWORKONE

Independent Media Agencies of Australia (IMAA) today announced an alliance with thenetworkone, the world’s largest independent agency network, that provides its members with a range of benefits and access to events.

Established in 2006, thenetworkone is the world’s largest network for independent agencies of all disciplines, with 1,200 agency members across 109 countries.  Members are provided with a network-on-demand that enables them to find partners and specialists where and when they need them.  thenetworkone enables independent agencies to compete effectively with the major communications holding companies and consulting businesses.

As part of the alliance, all IMAA members will also become members of thenetworkone, with benefits including its free inter-agency staff exchange, member events, newsletters, reviews, networking and information sharing.

thenetworkone can also facilitate agency partnerships if IMAA members require agencies in other disciplines beyond media, in Australia or in other markets, including the creation of bespoke networks of ‘go-to-partners’ for specialist agencies that require a depth of knowledge, such as healthcare.

thenetworkone Director, Paul Squirrell, said: “We are excited to be working with the IMAA and providing its members with access to hundreds of potential best-in-class partner agencies around the world to learn from, share and collaborate with.

“We truly believe that an agency no longer needs to own all the resources that a client might require to deliver a media campaign.  Instead, why not just seek out the best partner and solution for a particular project?  This is a network on-demand and, it works because independent agencies are naturally curious and collaborative!

“By building a relationship with the IMAA and its members, thenetworkone hopes to encourage inbound business activity to Australian media agencies and also empowering those same agencies to compete for, win and deliver international media assignments. We are looking forward to working together.”

IMAA Chairman, Dominic Pearman, said: “We are delighted to be a part of thenetworkone and all the benefits it brings to our members. The IMAA was established as a not for profit industry association that gives the thriving independent media agency industry a collaborative voice and supports Australian owned businesses. The alliance with thenetworkone allows our members’ access to a fantastic global resource of a range of independent agencies.

“There are many benefits for advertisers to work with independent media agencies, one of the most important being the depth and longevity of experience they provide and staff consistency and stability. Specialist skills from around the world and knowledge sharing capabilities will now also be at our fingertips.”

The IMAA and thenetworkone will host a member webinar for Australian members on Wednesday 6 May at 4.00pm where Paul Squirrell will discuss what it means to be part of the wider group and the resources members have access to.

thenetworkone has also announced “Webinar Wednesday”, a series of webinars featuring nine leading presenters from The Indie Summit discussing a variety of topics from ‘how to lead an agency through a crisis’ to ‘where agency new business really comes from’.   These webinars are available free for independent agency leaders.



For further information contact:
Rochelle Burbury
Third Avenue Consulting
0408 774 577
rochelle@thirdavenue.com.au 

Paul Squirrell
Director, thenetworkone
+44 (0)20 7240 7117
paul.squirrell@thenetworkone.com


‘AWKWARD’: INDIE MEDIA AGENCIES BLOCKED

‘Awkward’: Indie media agencies blocked by trade insurance groups – not ‘in this together’.

Key points:

  • The independent media agency sector may be one of the hardest hit in the coronavirus pandemic
  • Trade credit insurance is a (substantial) cost of doing business in the sector
  • Some insurance companies are effectively penalising Australian-owned businesses as they ‘de-risk’ themselves, leaving agencies in the awkward position of asking clients for money up front
  • Long term customer relationships and being there in good times and bad doesn’t seem to apply to some in the insurance sector. We are definitely not ‘all in this together’

Anthony Colreavy, Director of Sandbox Media shares his thoughts on the matter. Click here to read more.

AN ALTERNATIVE TO JOB CUTS

A month of lockdown has passed, and business owners will soon be getting their April P&Ls which means now is an appropriate time to remind ourselves what makes a great business. I say now is timely as the April figures (and the next five months) are really going to put a spotlight on how businesses are coping with COVID-19.

Dominic Pearman is our managing director, read more on what he has to say here.

SMALL AGENCIES ARE A SAFER BET

You don’t have to read this Psychology Today article to recognise the unfortunately ubiquitous human tendency of self-sabotage. We don’t take meaningful action toward the attainment of our loftier goals because we’ve already convinced ourselves that it’s too difficult. Impossible even. We dream dreams and then tear them down.

Sound familiar on a personal level, perhaps?

Well, have you ever told yourself “massive companies only work with massive marketing agencies”? This is a professional self-sabotage red alert. Big companies are working with smaller marketing agencies. Right now. On an increasing basis. In fact, in a lot of cases, they’re seeking them out. Why?

Click here for 10 reasons your independent marketing agency is the most appropriate fit for a corporate company.

Navigating Legal Complexities

MEDIA LAWYER STEPHEN VON MUENSTER TO PRESENT WEBINAR TO HELP IMAA MEMBERS NAVIGATE LEGAL COMPLEXITIES OF COVID-19.

 

The Independent Media Agencies of Australia’s (IMAA) next free webinar features well known media lawyer, Stephen von Muenster to help members navigate the legal complexities of COVID-19.

 

Von Muenster, the Principal of DVM Law, will host the webinar, as independent media agencies work hard to retain staff on often reduced hours and salaries as the pandemic continues to affect the advertising landscape.

 

Von Muenster has specialised in advertising, communications, marketing, promotions, PR and media law since 1998. He is legal counsel for The Communications Council, the Point-of-Purchase Advertising International Association, the Public Relations Council and the Media Federation of Australia and is a guest lecturer at the University of Sydney and UTS.

 

The webinar will be held at 12 noon on Wednesday 22 April 2020 for IMAA members.

 

The IMAA launched the series of free professional advice webinars to provide expert guidance and strategies to help its members navigate the financial, legal, economic and HR complexities as a result of COVID-19.

 

The first three webinars featured Marc Walsh from Altus Financial on government stimulus packages; Sky News commentator Paul Murray on the economic landscape; and how Facebook is managing its remote teams through COVID-19 with Harry Lowes and Ashley Jenkins.

 

“Harry and Ashley from Facebook provided our members with some great tips on how to engage staff remotely including keeping communication regular and sending a Friday wrap up of the week concentrating on highlights, creating a WhatsApp group with your staff and appointing a staff member to be a ‘social director’. We are all learning to adapt to new working from home measures and their advice was very timely”.

 

– The IMAA

 

The IMAA has several events and training programs under development, that will be announced in coming months.

 

 

Further information is available at: https://www.theimaa.com.au/

 

For further information contact:

Rochelle Burbury

Third Avenue Consulting

0408 774 577

rochelle@thirdavenue.com.au

More on the complexities of COVID-19

SKY NEWS COMMENTATOR PAUL MURRAY AND FACEBOOK’S HARRY LOWES AND ASHLEY JENKINS TO PRESENT WEBINARS TO HELP MEMBERS NAVIGATE ECONOMIC AND HR COMPLEXITIES OF COVID-19.

The Independent Media
Agencies of Australia’s (IMAA) next two free webinar series for its members will
feature respected Sky News commentator Paul Murray and Facebook ANZ Head
of Independent Agencies, Harry Lowes and ANZ HR Lead, Ashley Jenkins.

Murray, an award-winning
broadcaster who presents Paul Murray Live on Sky News Australia, will
discuss the implications of COVID-19 on the Australian economy and our economic
forecast.

Presented by Foxtel Media,
the Paul Murray webinar will be held on Wednesday 8 April at 12.00pm
exclusively for IMAA members.

Another webinar focuses on
how Facebook is managing its people and remote teams through COVID-19. Harry
Lowes and Ashley Jenkins will share Facebook’s experiences on this HR journey
and the webinar will be held on Wednesday 15 April at 12.00pm.

The IMAA launched the series
of free professional advice webinars to provide expert guidance and strategies
to help its members navigate the financial, legal, economic and HR complexities
as a result of COVID-19.

The first webinar was held on 1 April and featured Marc Walsh, Principal Client Advisor at Altus Financial.

“The first webinar with Marc was a great success as many of our members and their key staff joined the discussion on the Government’s stimulus package and the $130 billion JobKeeper payment which will provide a lifeline for many business owners in the independent media agency sector.”

“Providing help and advice and also community to the small to medium sized, Australian owned and independent businesses in our sector is an important feature of what the IMAA is all about. It’s a very important time to come together. We are all facing similar challenges during this period and we’re here to provide support and guidance.”

Commenting on the first webinar, Mediasmiths Managing Director, Angie Smith, said: “I found it insightful and informative. I do appreciate that the IMAA was able to offer this value to its members especially during a time that businesses in general are experiencing an overload of information pertaining to this crisis.”

“Commenting on the first webinar, Mediasmiths Managing Director, Angie Smith, said: “I found it insightful and informative. I do appreciate that the IMAA was able to offer this value to its members especially during a time that businesses in general are experiencing an overload of information pertaining to this crisis.”

IMAA Chairman – Dominic Pearman


The IMAA has several events and training programs under development, that will be announced in the coming months.

For further information contact:

Rochelle Burbury
Third Avenue Consulting
0408 774 577
rochelle@thirdavenue.com.au

Exclusive Webinar Series.

The Independent Media Agencies of Australia (IMAA) will launch a free webinar series for its members featuring expert guidance and strategies to help them navigate the financial and legal complexities as a result of the COVID-19 crisis.

The first webinar will launch on Wednesday 1 April and feature Marc Walsh, Principal Client Advisor at Altus Financial. He will break down the Federal Government’s $66 billion stimulus package and what it means for small and medium-sized businesses.

All IMAA members are invited to join the webinar here: https://www.altusfinancial.com.au/stimulus-package-explained-webinar

This will be the first of three professional advice webinars for IMAA members, with others featuring experts from the legal and economic professions.

“As small to medium sized, Australian owned and independent businesses, all our members across the independent media agency sector have been impacted by the rapidly evolving COVID-19 crisis. It’s a very important time to come together and be part of our community. We are all facing similar challenges during this period and we’re here to provide support and guidance”.

“As well as our webinar series, our media owner supporters are providing a range of resources, insights and practical tools for media agency owners, everything from HR support, to work from home tool kits and market insights. We have a resilient and vibrant independent media agency sector and we want to ensure we all survive and thrive in the future”.

IMAA Chairman, Dominic Pearman

Further webinar speakers will be announced shortly.

The IMAA has several events and training programs under development, that will be announced in the coming months.


The IMAA’s purpose is to:

  • Promote the benefits of working with independent media agencies, including the benefit of working directly with the owners of these agencies and their staff;
  • Build further respect for independent media agencies by promoting the experience, care and flexibility that they provide;
  • Educate advertisers about the value independent media agencies can bring to their business;
  • Promote collaboration between independent media agencies as a forum to share knowledge;
  • Create a verified platform for reputable and established independent media agencies;
  • Build the Australian economy through supporting 100% Australian owned independent media agencies, meaning that money stays in Australia.

For further information contact:
Rochelle Burbury
Third Avenue Consulting
0408 774 577
rochelle@thirdavenue.com.au

Supporting Local Businesses.

The Independent Media Agencies Australia (IMAA) has launched with 20 founding members and widespread support from publishers including television, radio, print and digital.

The founding IMAA members, Dominic Pearman from Pearman Media; Ant Colreavy from Sandbox Media; Dan O’Brien from Frontier Australia; Nick Behr from Kaimera and Sam Buchanan from McKenzie Partners, will comprise a five-member management committee for the first year. The management committee will rotate with other members annually. Dominic Pearman is the Chairman of the IMAA.

The IMAA will be actively involved in the industry and has several initiatives planned which will be announced shortly.

Read on for more media coverage since the latest launch.